In our September product updates, we’re bringing two powerhouse features that will transform how you engage with your audience and ensure your emails shine, even in the Dark. First, we’re supercharging your engagement rates with our brand-new Interactive Quiz module, giving you advanced email features with no coding required. Next up, enter our game-changing Dark Mode control in Design Systems. A few clicks, and voila! Your emails are Dark Mode ready.

Did you know that interactive elements in emails can increase the click-to-open rate by 73%! That’s a fantastic way to increase engagement with your emails, but interactive content is among the hardest and most time-consuming code to create in emails; what if we could do it for you? With our newly added Interactive Quiz module, you can easily create a choose-your-own-adventure-style outcome with a few A/B questions and up to three configurable results based on the recipient’s choices. That’s right, you can deliver up to three tailored Call-To-Actions directly to your recipient based on their choices. That’s real-time personalisation!

With 34% of recipients now opening your emails in Dark Mode, consider how your emails appear in the Dark. Is your key messaging still visible? Or are things getting a little lost? With our revolutionary approach to email production, utilising Design Systems at its heart, MashrMail is uniquely positioned to give you complete control over your email’s Dark Mode appearance with just a few clicks of a button. Turn on Dark Mode support in your desired Design System, assign a Dark Mode specific colour for each of your brand colours and just like that, you have a fully accessible dark mode equivalent to your email. It’s as easy as turning on the lights, or in this case, turning them off!